“Trademark filing can predict new products,” comments US trademark attorney David Dawsey. Few things are as closely watches as new models from major automotive companies. In a very recent case, Lexus gives us strong reason to believe that they will shortly be bringing out a new “LC F” model, according to a report by Motor Trend magazine. This is not a new phenomenon, in fact, a 2016 study out of Japan suggested that a great deal of information regarding new products can be gleaned from trademark applications. Read The Study Here.
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