Trademark Abandonment – How long is long enough?

A question that comes up with some regularity in our practice goes something like this; “So-and-so has stopped using their trademark, can I file a registration application for, and use, that same mark now?”

A well settled point of trademark law is that a mark must be used in commerce to be maintained, or else it is abandoned. (Read more about trademark abandonment in our post here). And a gap of three years or more of not using a trademark in the United States will create a presumption that the mark has been abandoned. But the clarity ends there, because in the U.S., the issue turns not always on time, but on “intent.” If a trademark owner “intends” to stop using a mark, the time becomes irrelevant, and the mark would be immediately considered abandoned. But what if the use of a mark simply ceases, at least for a while, and the mark owner, either actively or passively, suggests that they intend to resume the use of the mark.

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Foreign Language Words as Trademarks

Making Non-English Trademarks Work

One of the lesser known rules of trademark registration is the so-called, “Doctrine of Foreign Equivalents.” Under the Trademark Manual of Examining Procedure (TMEP), in examining for genericness or descriptiveness, the Examiner is directed to first translate foreign words or phrases, and then to compare that translation to existing marks. The rule states, “Words from modern languages are translated into English to determine descriptiveness or genericness… The test is whether, to those American buyers familiar with the foreign language, the word would have a descriptive or generic connotation.” TMEP 1209.03(g). This rule has been recognized by the courts for more than 80 years.

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