What is a specimen?
A specimen is a sample of how the trademark is being used in commerce. In other words, a specimen is an actual example of the trademark that captures exactly how it would be encountered by purchasers of the goods or services. Proper specimens for goods include labels or tags affixed to the goods, containers for the goods, or a display associated with the goods. For services, a proper specimen may include advertisements, brochures, billboards, handbills, direct-mail leaflets, menus (for restaurants), or web pages that advertise services.